ALEXANDRIA, Va., Aug. 26 -- United States Patent no. 12,401,848, issued on Aug. 26, was assigned to Snap Inc. (Santa Monica, Calif.).
"Selecting ads for a video within a messaging system" was invented by John Cain Blackwood (Los Angeles), Chinmay Lonkar (Playa Vista, Calif.), David B. Lue (Santa Monica, Calif.) and Kevin Lee Penner (Culver City, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for selecting ads for a video. The program and method provide for receiving a request for an ad to insert into a video playing on a client device, the request including a first content iden...