ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,470,769, issued on Nov. 11, was assigned to Sling TV LLC (Englewood, Colo.).
"Automated replacement of video program content" was invented by R. Drew Major (Orem, Utah).
According to the abstract* released by the U.S. Patent & Trademark Office: "Advertisements in broadcast television programming are digitally replaced with different ads prior to viewing. Replacement can occur in time and/or place shifted content, and can be used to promote a particular advertisement that the viewer has not yet seen, thereby improving the reach of the ad without oversaturation. Data reporting by the playback devices is collected in a database of viewed ads. The information in the database can be used ...