US Patent Issued to Shopify on Jan. 27 for "Dynamic product presentation of media elements" (Canadian, American, Null Inventors)

ALEXANDRIA, Va., Jan. 28 -- United States Patent no. 12,536,574, issued on Jan. 27, was assigned to Shopify Inc. (Ottawa).

"Dynamic product presentation of media elements" was invented by Carl Rivera (Tuxedo Park, N.Y.), Daniel Debow (Toronto) and Kasra Nejatian (Love Beach, Bahamas).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed herein are methods and systems for dynamic revision and customization of media elements. In an embodiment, responsive to a request to load a page having a media element indicative of a product that has not been viewed on a second page by a user, a processor retrieves data corresponding to at least a commerce attribute of the user; generates a payload comprising a customized...