US Patent Issued to SEGMINT on May 20 for "Consumer-specific advertisement presentation and offer library" (Ohio Inventors)

ALEXANDRIA, Va., June 16 -- United States Patent no. 12,307,475, issued on May 20, was assigned to SEGMINT INC. (Plano, Texas).

"Consumer-specific advertisement presentation and offer library" was invented by Russel Robert Heiser (Cuyahoga Falls, Ohio) and Nathan W. Shahan (Cuyahoga Falls, Ohio).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are described for presenting targeted offer advertisements to qualified customers while browsing the Internet. A designated interaction region such as a frame or border is positioned on each advertisement, and when a customer activates the border by clicking on or hovering a cursor there over, a menu of selectable options is displayed, from which the c...