ALEXANDRIA, Va., March 5 -- United States Patent no. 12,243,055, issued on March 4, was assigned to SEGMINT INC. (Plano, Texas).
"Anonymized targeted content delivery" was invented by Russel Robert Heiser (Plano, Texas) and Nathan W. Shahan (Plano, Texas).
According to the abstract* released by the U.S. Patent & Trademark Office: "When incentivizing vendors to give greater discounts on items or services offered or advertised to specific customers on a third-party website in exchange for reduced advertisement pricing, a vendor enters offer parameters (e.g., item or service for sale, price or discount amount, terms of the offer, a permitted number of acceptances of the offer, etc.) into a user interface along with target customer criteria (...