US Patent Issued to SEGMINT on July 8 for "Personalized consumer advertising placement" (Ohio Inventors)

ALEXANDRIA, Va., July 9 -- United States Patent no. 12,354,137, issued on July 8, was assigned to SEGMINT INC. (Plano, Texas).

"Personalized consumer advertising placement" was invented by Russel Robert Heiser II (Mogadore, Ohio), Nathan W. Shahan (Tallmadge, Ohio) and John Cale (Akron, Ohio).

According to the abstract* released by the U.S. Patent & Trademark Office: "The subject personalized consumer advertising/ad placement system provides the ability for advertisers, ad agencies, and any other applicable organization to determine and electronically present their "ideal" consumer profile and have their advertisement/promotion placed in front of all consumers who match the profile based on the anonymous mining of the consumers actual spe...