ALEXANDRIA, Va., Sept. 10 -- United States Patent no. 12,413,811, issued on Sept. 9, was assigned to Samba TV Inc. (San Francisco).
"Predicting future viewership" was invented by Bonnie Magnuson-Skeels (Sandy, Utah), Greg Shinault (Berkeley, Calif.), Derek Damron (San Francisco) and Claire Tang (San Francisco).
According to the abstract* released by the U.S. Patent & Trademark Office: "Approaches provide for predictive viewership associated with a device. Information associated with viewership by the device may be received over an interval. The received viewership information is merged with panel information to further generate merged information. The merged information is then aggregated at a predetermined increment to form aggregated da...