ALEXANDRIA, Va., June 16 -- United States Patent no. 12,309,451, issued on May 20, was assigned to Roku Inc. (San Jose, Calif.).
"Dynamic replacement of objectionable content in linear content streams" was invented by Matthew Grover (Cardiff, Great Britain) and Nick Hammett (Cardiff, Great Britain).
According to the abstract* released by the U.S. Patent & Trademark Office: "A method and system for controlling whether to have a content-presentation device dynamically replace a modifiable content segment, such as a replaceable ad, that is upcoming on a channel being received by the content-presentation device. An example method includes a computing system determining, based on objectionable-content data established from user input and/or ch...