US Patent Issued to Roku on July 1 for "Automatically determining an optimal supplemental content spot in a media stream" (California Inventor)

ALEXANDRIA, Va., July 3 -- United States Patent no. 12,348,795, issued on July 1, was assigned to Roku Inc. (San Jose, Calif.).

"Automatically determining an optimal supplemental content spot in a media stream" was invented by Matthew Grover (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for determining an optimal spot to insert supplemental content into a media stream to maximize the consumption of the supplemental content by users. An example embodiment operates by performing automated content recognition (ACR) on the media s...