US Patent Issued to ROKU on Jan. 28 for "Content-modification system with probability-based selection feature" (British Inventor)

ALEXANDRIA, Va., Jan. 29 -- United States Patent no. 12,212,795, issued on Jan. 28, was assigned to ROKU INC. (San Jose, Calif.).

"Content-modification system with probability-based selection feature" was invented by Matthew George Grover (Cardiff, Great Britain).

According to the abstract* released by the U.S. Patent & Trademark Office: "In one aspect, a method includes identifying an upcoming content modification opportunity on a channel. The method also includes responsive to identifying the upcoming content modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel. The method also includes for each content-presentation device in the identified group, determining a respec...