US Patent Issued to Roku on Feb. 3 for "Contextual understanding of media content to generate targeted media content" (California, Colorado, Texas Inventors)

ALEXANDRIA, Va., Feb. 3 -- United States Patent no. 12,541,949, issued on Feb. 3, was assigned to Roku Inc. (San Jose, Calif.).

"Contextual understanding of media content to generate targeted media content" was invented by Michael Patrick Cutter (Golden, Colo.), Sunil Ramesh (Saratoga, Calif.) and Karina Levitian (Austin, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for processing, understanding, and defining video content. An example can include determining a first set of contextual features associated with a first portion of a media co...