US Patent Issued to Roku on Aug. 5 for "Real-time guaranteed campaign delivery optimization using broadcast schedules and historic viewing data" (British Inventor)

ALEXANDRIA, Va., Aug. 6 -- United States Patent no. 12,380,464, issued on Aug. 5, was assigned to Roku Inc. (San Jose, Calif.).

"Real-time guaranteed campaign delivery optimization using broadcast schedules and historic viewing data" was invented by Matthew Grover (Cardiff, Great Britain).

According to the abstract* released by the U.S. Patent & Trademark Office: "In one aspect, an example method includes (i) determining an estimated number of replacement advertisement segment viewings remaining before an end date of a first advertising campaign; (ii) determining a number of impressions remaining for the first advertising campaign in order to reach a guaranteed total; (iii) determining, using the estimated number of replacement advertisem...