US Patent Issued to Roblox on Jan. 13 for "Interactive digital advertising within virtual experiences" (California, Colorado Inventors)

ALEXANDRIA, Va., Jan. 13 -- United States Patent no. 12,524,780, issued on Jan. 13, was assigned to Roblox Corp. (San Mateo, Calif.).

"Interactive digital advertising within virtual experiences" was invented by Richard Sim (San Mateo, Calif.), Dmitri V. Parks (Denver), Sari Abukhadra (Foster City, Calif.) and Thiago Moraes (San Mateo, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Some implementations relate to methods, systems, and computer-readable media for digital advertising within a virtual experience provided at a virtual experience platform. A user's avatar's viewpoint, perspective, time spent viewing, and other attributes are accurately tracked to determine an overall advertising impression. ...