ALEXANDRIA, Va., June 10 -- United States Patent no. 12,294,767, issued on May 6, was assigned to Rivit TV Inc. (Los Angeles).
"Systems and methods for alternative adverts" was invented by Wade Bradley (Los Angeles) and Shrikesh Karunakaran Pillai (Thousand Oaks, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and systems of providing video content are disclosed. A request to view video content is received from a viewer. In response to the request, it is determined whether the viewer has advert-free rights to watch the video content. In response to determining that the viewer does not have the advert-free rights to watch the video content, an alternative advert (AA) query is prepared based on q...