US Patent Issued to Rivit TV on March 11 for "Device, method, and graphical user interface for alternative advert system" (California Inventors)

ALEXANDRIA, Va., March 12 -- United States Patent no. 12,250,436, issued on March 11, was assigned to Rivit TV Inc. (Los Angeles).

"Device, method, and graphical user interface for alternative advert system" was invented by Wade Bradley (Los Angeles) and Shrikesh Karunakaran Pillai (Thousand Oaks, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Apparatus, method, and graphical user interface for an alternative advert (AA) system are disclosed. At an electronic device interfacing with an input device and a display, which may be integral or separate, the display is caused to display a first graphical user interface. The first graphical user interface includes a plurality of selectable alternative advert ...