US Patent Issued to rewardStyle on May 20 for "Targeted marketing based on social media interaction" (Texas Inventors)

ALEXANDRIA, Va., June 16 -- United States Patent no. 12,307,488, issued on May 20, was assigned to rewardStyle Inc. (Dallas).

"Targeted marketing based on social media interaction" was invented by Baxter Box (Dallas) and Harrison Jackson (Dallas).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method for providing targeted marketing to a user based on the user's social media interaction. The system includes one or more computing platforms providing computer-automated functionality performing method steps for accepting a digital media and digital media related data from a publisher, generating associated information unique identifiers, monitoring social media networks for member-user rankings of th...