US Patent Issued to Retail Capital on Oct. 14 for "System and methods for personalization and customization of search results and search result ranking in an internet-based search engine" (American, Indian Inventors)

ALEXANDRIA, Va., Oct. 21 -- United States Patent no. 12,443,612, issued on Oct. 14, was assigned to Retail Capital LLC (Southfield, Mich.).

"System and methods for personalization and customization of search results and search result ranking in an internet-based search engine" was invented by Sourabh Jha (Bengaluru, India), Zhen Zhao (Farmington Hills, Mich.), Jack Mansueti (San Francisco), Satyajit Samal (Bengaluru, India), Danny M. Yelle (South Windsor, Conn.) and Jerome M. Pender (Northville, Mich.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computer server system and method are disclosed for personalization and customization of search results and search result rankings, such as for Internet searchin...