US Patent Issued to Retail Capital on Dec. 23 for "System and methods for personalization and customization of search results and search result ranking in an internet-based search engine" (American, Indian Inventors)

ALEXANDRIA, Va., Dec. 23 -- United States Patent no. 12,505,113, issued on Dec. 23, was assigned to Retail Capital LLC (Southfield, Mich.).

"System and methods for personalization and customization of search results and search result ranking in an internet-based search engine" was invented by Zhen Zhao (Farmington Hills, Mich.), Sourabh Jha (Bengaluru, India), Brad Garon (Huntington Woods, Mich.), Haley Lyon (Royal Oak, Mich.), Minyang Jiang (Farmington Hills, Mich.) and Jack Mansueti (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computer server system and method are disclosed for personalization and customization of search results and search result rankings, such as for Internet searching....