ALEXANDRIA, Va., July 30 -- United States Patent no. 12,373,505, issued on July 29, was assigned to Reputation.com Inc. (San Ramon, Calif.).

"Business listings" was invented by Manish Balsara (Foster City, Calif.), Sathya Krishnamurthy (Fremont, Calif.), Tyler William Blalock (Santa Clara, Calif.), Catherine Yuan Shing (San Jose, Calif.) and Shrey A. Bhatia (Los Altos, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Auditing of page profile data on sources is disclosed. Normalized reference location data associated with attributes of an entity location are obtained. Page data from the profile of the entity location on a source is collected. The collected page data is normalized. It is determined whethe...