US Patent Issued to Primal Fusion on Nov. 25 for "System and method for purchasing advertisements associated with words and phrases" (Canadian Inventor)

ALEXANDRIA, Va., Nov. 25 -- United States Patent no. 12,482,022, issued on Nov. 25, was assigned to Primal Fusion Inc. (Kitchener, Canada).

"System and method for purchasing advertisements associated with words and phrases" was invented by Peter Sweeney (Kitchener, Canada).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed is a system and method for enhancing value for advertisers by helping them select and initiate the purchase of an advertisement associated with an advertising (ad) words or phrases that have strong semantic relationships to a given context, but which are not necessarily the most popular ad words or phrases with the highest costs. Advertisements associated with ad words or phrases that...