ALEXANDRIA, Va., June 18 -- United States Patent no. 12,326,911, issued on June 10, was assigned to Primal Fusion Inc. (Kitchener, Canada).

"Techniques for presenting content to a user based on the user's preferences" was invented by Ihab Ilyas (Waterloo, Canada) and Mohamed A Soliman (San Mateo, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Techniques for presenting content to users. The techniques include: obtaining user context information including a first keyword; identifying, based on the first keyword, a first attribute and a second attribute among the plurality of attributes, the first attribute being a characteristic of the first keyword and the second attribute being another characteristic ...