US Patent Issued to PREDICTIVE POP on Jan. 20 for "Systems and method for simultaneous relevance and variety control in audience targeting" (British, American Inventors)

ALEXANDRIA, Va., Jan. 20 -- United States Patent no. 12,530,386, issued on Jan. 20, was assigned to PREDICTIVE POP INC. (New York).

"Systems and method for simultaneous relevance and variety control in audience targeting" was invented by Ajit Jain (New York), Matt Griffiths (London), Maxwell Spiegelman (New York), Kevin Peng (New York) and Drew Stein (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed herein is a system and method for controlling relevance and variety in stored data in data management platforms for audience targeting. The method comprises receiving an input query using a user interface from a user; storing and indexing the target audience in a database; providing an expanded s...