US Patent Issued to Popdust on Feb. 10 for "Forward context browsing" (New York Inventors)

ALEXANDRIA, Va., Feb. 11 -- United States Patent no. 12,548,037, issued on Feb. 10, was assigned to Popdust Inc. (Wilmington, Del.).

"Forward context browsing" was invented by Michael Sprague (New York), George Mario Fortuna (Cold Spring, N.Y.), Sameet U. Durg (New York) and Joseph A. Fortuna Jr. (Lake Huntington, N.Y.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Online retailers and advertisers typically attempt to glean information about a potential customer from his or her web browser click history. However, relying on only a potential customer's click history is not an effective means for tailoring and personalizing web content for the user in the moment of customer interaction with the web content. Ob...