ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,455,986, issued on Oct. 28, was assigned to PayPal Inc. (San Jose, Calif.).
"Dynamic trigger of web beacons" was invented by Ravi Raj Singh (Fremont, Calif.) and Sanjeev Koranga (Santa Clara, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Techniques are disclosed relating to methods that include receiving an indication of an access by a user to a web page that includes a beacon, and calculating a readiness score for triggering the beacon. The methods may also include determining, based on the readiness score, whether to perform a client-side or server-side triggering of the beacon. The triggering causes data associated with the access to be trans...