US Patent Issued to PAYPAL on May 13 for "System architecture for dynamically rendering a customized user interface on a mobile device" (California Inventors)

ALEXANDRIA, Va., June 12 -- United States Patent no. 12,301,431, issued on May 13, was assigned to PAYPAL INC. (San Jose, Calif.).

"System architecture for dynamically rendering a customized user interface on a mobile device" was invented by Suraj Powar (San Jose, Calif.), Anand Vaidyanathan (San Jose, Calif.), Kalyan Narasimhan (Sunnyvale, Calif.) and Saleem Faneeband (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A plurality of user segments is defined. Each user segment has a respective profile corresponding to one or more characteristics shared by one or more users. A plurality of elements of a user interface for a mobile application is defined. Each user segment is associated with a di...