US Patent Issued to PAYPAL on May 13 for "System and method for making content-based recommendations using a user profile likelihood model" (California Inventor)

ALEXANDRIA, Va., June 12 -- United States Patent no. 12,299,726, issued on May 13, was assigned to PAYPAL INC. (San Jose, Calif.).

"System and method for making content-based recommendations using a user profile likelihood model" was invented by Zexi Mao (Millbrae, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Aspects of the present disclosure involve systems, methods, devices, and the like for making content-based recommendations using a user profile likelihood model. In one embodiment, a system is introduced that includes a plurality of models and storage units for storing, managing, and transforming product and user profile data. The system can also include a recommendation engine designed to dete...