ALEXANDRIA, Va., June 12 -- United States Patent no. 12,299,713, issued on May 13, was assigned to PayPal Inc. (San Jose, Calif.).
"Advertising cannibalization management" was invented by Chitta Ranjan (Atlanta), Huma Zaidi (San Francisco) and Neha Singh (Foster City, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems, methods and computer-readable media for advertising cannibalization management are provided. An example embodiment includes a processor configured to perform operations including monitoring one or more navigation metrics associated with navigating a website that includes multiple internal pages, wherein one or more of the internal pages include a plurality of interface elements asso...