US Patent Issued to Overstock.com on March 4 for "System and method for optimizing online marketing based upon relative advertisement placement" (Utah Inventors)

ALEXANDRIA, Va., March 5 -- United States Patent no. 12,243,075, issued on March 4, was assigned to Overstock.com Inc. (Salt Lake City).

"System and method for optimizing online marketing based upon relative advertisement placement" was invented by Yugang Hu (Salt Lake City), Seth Moore (Lehi, Utah), JP Knab (Riverton, Utah) and Amit Goyal (South Jordan, Utah).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method for optimizing target content on a search results webpage includes receiving source code defining the webpage from a search engine server. The method further includes processing the source code to identify a target source code block in the source code, the target source code block defining, at leas...