US Patent Issued to Oracle International on Feb. 3 for "Segmented audience built from context URLs" (British, Romanian, American Inventors)

ALEXANDRIA, Va., Feb. 3 -- United States Patent no. 12,541,773, issued on Feb. 3, was assigned to Oracle International Corp. (Redwood Shores, Calif.).

"Segmented audience built from context URLs" was invented by Frank Appiah (Broomfield, Colo.), John Orosa (Castle Park, Great Britain) and Monica Wedgwood (Bucarest, Romania).

According to the abstract* released by the U.S. Patent & Trademark Office: "Particular content is retrieved from a particular site, converted into vector embeddings, and categorized based on a similarity between the vector embeddings and aggregate vector embeddings of various categories. Consumer metric values are accessed for instances of content consumption by users and content for the sites accessed by those users ...