US Patent Issued to Oracle America on July 15 for "System and method to measure effectiveness and consumption of editorial content" (New York, Utah, Ohio, New Jersey Inventors)

ALEXANDRIA, Va., July 16 -- United States Patent no. 12,361,452, issued on July 15, was assigned to Oracle America Inc. (Redwood Shores, Canada).

"System and method to measure effectiveness and consumption of editorial content" was invented by Daniel E. Fichter (New York), Christopher Tsoufakis (Salt Lake City), Nikki K. Gomez (Brooklyn, N.Y.), Aniq Rahman (New York), Jonah Goodhart (New York), Michael Garrett Seiler (Scarsdale, N.Y.), Suryansh Agarwal (West Orange, N.J.) and Theodore V. McConnell (Cincinnati).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an cont...