US Patent Issued to OneTrust on Oct. 28 for "Systems and methods for automatically blocking the use of tracking tools" (Georgia Inventors)

ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,457,242, issued on Oct. 28, was assigned to OneTrust LLC (Atlanta).

"Systems and methods for automatically blocking the use of tracking tools" was invented by Jonathan Blake Brannon (Smyrna, Ga.), Patrick Whitney (Atlanta), Sharath Chandra Chavva (Atlanta) and Jeffrey Baucom (Sandy Springs, Ga.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Embodiments of the present invention provide methods, apparatus, systems, computing devices, computing entities, and/or the like for permitting or blocking tracking tools used through webpages. In particular embodiments, the method involves: scanning a webpage to identify a tracking tool configured for processing per...