ALEXANDRIA, Va., March 19 -- United States Patent no. 12,254,688, issued on March 18, was assigned to NIKE Inc. (Beaverton, Ore.).

"Image recognition system" was invented by Jason Lee Ertle (Portland, Ore.), Kevin L. Hofstee (Portland, Ore.) and Shane K. Luke (Portland, Ore.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for predicting items within content and using improved, fine-grained image classification techniques to produce images used to identify consumer products in the real-world by allowing for the recognition of a product using an image captured under a variety of conditions and environments, such as angles, lighting, camera settings, and the like."

The patent was filed on Oc...