US Patent Issued to NETFLIX on May 27 for "Regenerating an interactive page based on current user interaction" (California, Texas Inventors)

ALEXANDRIA, Va., June 17 -- United States Patent no. 12,314,537, issued on May 27, was assigned to NETFLIX INC. (Los Gatos, Calif.).

"Regenerating an interactive page based on current user interaction" was invented by Christopher V. Alvino (Campbell, Calif.), Justin Basilico (Saratoga, Calif.), Chao-Yuan Wu (Austin, Texas) and Alexander J. Smola (Sunnyvale, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In various embodiments, an optimization engine regenerates items included in an interactive page while the user is interacting with the interactive page. In operation, an optimization engine displays a portion of the interactive page during a viewing session. Subsequently, the optimization engine compu...