US Patent Issued to Netflix on Feb. 18 for "Systems and methods for splicing targeted content into live broadcast streams with targeted content breaks of unknown placement and duration" (California, New York, Texas Inventors)

ALEXANDRIA, Va., Feb. 19 -- United States Patent no. 12,231,723, issued on Feb. 18, was assigned to Netflix Inc. (Los Gatos, Calif.).

"Systems and methods for splicing targeted content into live broadcast streams with targeted content breaks of unknown placement and duration" was invented by Flavio Ribeiro Nogueira Barbosa (Brooklyn, N.Y.), Mark Watson (San Francisco) and Wei Wei (Plano, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "The disclosed computer-implemented methods and systems can splice targeted content such as advertisements into a live stream of a real-time event. For example, the methods and systems discussed herein determine targeted content items for splicing into a live stream by gene...