US Patent Issued to NBCUniversal Media on Nov. 11 for "Supplemental content placement optimizer" (Connecticut, Utah, New York, New Jersey, Pennsylvania Inventors)

ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,470,780, issued on Nov. 11, was assigned to NBCUniversal Media LLC (New York).

"Supplemental content placement optimizer" was invented by Carol Chen (Park City, Utah), Aneesh Muthiyan (Harrison, N.J.), Francis Rizzo (Long Beach, N.Y.), Jonathan Jagielski (Bedford, N.Y.), Ryan McConville (Westport, Conn.), Robert Davis (Dingsman Ferry, Pa.) and David Otto Gonzalez (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for efficient and reliable cross-platform impression availability across linear and digital streaming content platforms is provided. Specifically, impressions estimates from both linear content platforms and digital co...