US Patent Issued to NBCUniversal Media on June 3 for "Temporary pre-roll content provision with streaming content" (New York, California, New Jersey Inventors)

ALEXANDRIA, Va., June 4 -- United States Patent no. 12,323,678, issued on June 3, was assigned to NBCUniversal Media LLC (New York).

"Temporary pre-roll content provision with streaming content" was invented by William Y. Endow (Burbank, Calif.), Naman Diwaker (Weehawken, N.J.) and Robert Galluccio (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present disclosure is generally directed to providing temporary pre-roll content with requested streaming content. Specifically, pre-roll content is provided to an end-user prior to an initial playback of streaming content, but is not presented when a backward time shift event occurs within playback of the streaming content. In this manner, missed segmen...