ALEXANDRIA, Va., June 9 -- United States Patent no. 12,288,228, issued on April 29, was assigned to Nativo Inc. (El Segundo, Calif.).
"Edge bidding system for online ads" was invented by Justin Yoo Choi (Newport Coast, Calif.), Oded Cohen (Los Angeles) and Marcelo Muniz (Playa Vista, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A request for a page is received. The page is provided at least in part by determining dynamically a content element for the page. An auction to determine a winning bid is conducted prior to providing the page in response to the request and the content element determined based at least in part on the auction winner."
The patent was filed on April 24, 2023, under Application ...