US Patent Issued to Microsoft Technology Licensing on Nov. 11 for "Impression discounting for followfeed" (California Inventors)

ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,468,717, issued on Nov. 11, was assigned to Microsoft Technology Licensing LLC (Redmond, Wash.).

"Impression discounting for followfeed" was invented by Madhulekha Arunmozhi (Sunnyvale, Calif.), Ian Robert Ackerman (Mountain View, Calif.), Birjodh Singh Tiwana (Dublin, Calif.) and Sarah Yan Xing (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "Described herein is a technique for surfacing content for users of a connection network application. The technique involves performing a first query to fetch recently-impressed items viewed by a user of the connection network application and, concurrently with the first query, performing a second quer...