ALEXANDRIA, Va., July 16 -- United States Patent no. 12,361,077, issued on July 15, was assigned to Microsoft Technology Licensing LLC (Redmond, Wash.).

"Sharable privacy-oriented personalization model" was invented by Divya Kumar (Sammamish, Wash.) and Jennifer L. Myers (Edmonds, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A cloud-based personalization service utilizes a personalization model providing service users with tools to create, personalize, and manage their own user profiles, which are abstracted in the form of "personas," that can learn from, and be shared across, different ecosystems of online services and applications. One or more personas may be locally instantiated on the user's vari...