US Patent Issued to MICROSOFT TECHNOLOGY LICENSING on July 1 for "Privacy preserving identity resolution via page content" (Washington Inventors)

ALEXANDRIA, Va., July 3 -- United States Patent no. 12,348,497, issued on July 1, was assigned to MICROSOFT TECHNOLOGY LICENSING LLC (Redmond, Wash.).

"Privacy preserving identity resolution via page content" was invented by Sarvesh Nagpal (Redmond, Wash.), Swaathee Radhakrishnan (Redmond, Wash.) and Ravi Theja Yada (Redmond, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Various embodiments discussed herein are directed to improving existing technologies by extracting or detecting identifiers from a page, regardless of the device or platform a user is using, and then anonymizing such identifiers to determine if the same user accessed different pages or if the current user of a current computer session...