ALEXANDRIA, Va., Nov. 6 -- United States Patent no. 12,462,291, issued on Nov. 4, was assigned to MasterCard International Inc. (Purchase, N.Y.).
"Website monitoring and assessment" was invented by Raghav Malik (London), Simon Phillips (York, Great Britain) and Nigel John Raynor (Surrey, Great Britain).
According to the abstract* released by the U.S. Patent & Trademark Office: "A method of measuring parameters associated with a website comprising a complex hierarchy of web pages is described. The method is used for a website adapted to support a user journey through multiple web pages to a user destination. The user journey is defined as a sequence of functional steps. A machine learning system is trained to provide a website navigation s...