US Patent Issued to Market Planning Areas on May 20 for "System and methods for generating market planning areas" (Illinois Inventor)

ALEXANDRIA, Va., June 16 -- United States Patent no. 12,307,472, issued on May 20, was assigned to Market Planning Areas LLC (Buffalo Grove, Ill.).

"System and methods for generating market planning areas" was invented by Paul Alan Rokosz (Buffalo Grove, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A market planning system and associated methods are disclosed for dynamically generating an at least one local trade area and/or market planning area for an at least one business location. In at least one embodiment, a central computing system identifies a plurality of block groups proximal to the at least one business location. For each of the identified block groups, the computing system identifies at lea...