ALEXANDRIA, Va., June 5 -- United States Patent no. 12,277,586, issued on April 15, was assigned to Magic Leap Inc. (Plantation, Fla.).
"Augmented reality systems and methods for purchasing" was invented by Adrian Kaehler (Los Gatos, Calif.), Gary Bradski (Plantation, Fla.), Prasanna Krishnasamy (Plantation, Fla.) and Doug Lee (Plantation, Fla.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed herein is an augmented reality (AR) system that provides information about purchasing alternatives to a user who is about to purchase an item or product (e.g., a target product) in a physical retail location. In some variations, offers to purchase the product and/or an alternative product are provided by the mer...