US Patent Issued to Lumen Research on July 8 for "Collecting of points of interest on web-pages by eye-tracking" (British Inventors)

ALEXANDRIA, Va., July 9 -- United States Patent no. 12,353,616, issued on July 8, was assigned to Lumen Research Ltd. (London).

"Collecting of points of interest on web-pages by eye-tracking" was invented by Navid Hajimirza (London) and Andrew Walker (London).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for collecting visual attention information are described. The methods comprise the steps of displaying a browser window on a display (210); estimating a user's (220) gaze point within the display (210); transforming the geometry of the estimated gaze point and/or the geometry of the browser window to a common coordinate system; identifying an object (215) in the browser window that corre...