US Patent Issued to Loyyal on June 24 for "System and process for electronic tokenization of product brand loyalty and incentives" (British, American Inventors)

ALEXANDRIA, Va., June 25 -- United States Patent no. 12,340,387, issued on June 24, was assigned to Loyyal Corp. (New York).

"System and process for electronic tokenization of product brand loyalty and incentives" was invented by Shannon Code (Raleigh, N.C.), Sean Dennis (Earnley, Great Britain) and Gregory Simon (Beaufort, N.C.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and process to generate product brand loyalty and provide incentives at the agent-to-agent level of the supply network tree is disclosed. Exemplary embodiments provide a "dynamic coupon" which is a dynamic electronic file construct that includes a changing value associated with a product/service. The dynamic coupon improves for ...