US Patent Issued to LoopMe on Nov. 11 for "Automated hybrid, optimized advertising auction system and method" (British, German Inventors)

ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,469,052, issued on Nov. 11, was assigned to LoopMe Ltd. (London).

"Automated hybrid, optimized advertising auction system and method" was invented by Leonard Newnham (Buckingham, Great Britain), Piyush Paliwal (Potsdam, Germany) and Lampros Stavrogiannis (London).

According to the abstract* released by the U.S. Patent & Trademark Office: "A hybrid, optimized exchange is provided, the hybrid, optimized exchange operably connected to a demand-side platform (DSP), the hybrid, optimized exchange further operably connected to a supply-side platform (SSP), the hybrid, optimized exchange configured to receive an advertising request, the hybrid, optimized exchange further configured to condu...