ALEXANDRIA, Va., Feb. 12 -- United States Patent no. 12,223,214, issued on Feb. 11, was assigned to Lob.com Inc. (San Francisco).

"Method and system for asset routing" was invented by Britt Fritsch (San Francisco), Karan Kwatra (San Francisco), Mercedes Bernard (San Francisco) and Lucas Jerome Birdeau (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "The method for asset routing can include: determining a digital asset, routing the digital asset to a print partner based on the mail parameters, optionally printing a physical version of each digital asset, and optionally drop-shipping the physical assets. However, the method can additionally or alternatively include any other suitable elements."

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