US Patent Issued to LiveRamp on July 8 for "Connecting web publisher inventory to programmatic exchanges without third-party cookies" (California, New York Inventors)

ALEXANDRIA, Va., July 9 -- United States Patent no. 12,355,733, issued on July 8, was assigned to LiveRamp Inc. (San Francisco).

"Connecting web publisher inventory to programmatic exchanges without third-party cookies" was invented by Azim Sonawalla (New York), Ian Meyers (Berkeley, Calif.) and Andrew K. Day (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system for serving targeted advertisements while protecting privacy receives an item of personally identifiable information (PII) from a person using a browser. The item of PII may be, for example, a telephone number or email address. The item of PII is hashed, then used to look up a node in an identity graph corresponding to the person. Th...