ALEXANDRIA, Va., Jan. 13 -- United States Patent no. 12,524,466, issued on Jan. 13, was assigned to LiveRamp Inc. (San Francisco).
"MAID graph construction using machine learning" was invented by John Lemmon (North Little Rock, Ark.) and Matthew Tichenor (San Antonio).
According to the abstract* released by the U.S. Patent & Trademark Office: "A system for matching personal identifiers (PIDs) to Mobile Ad Identifiers (MAIDs) allows multiple PIDs to be associated with each MAID by constructing a data graph structure, with weights assigned to representing the likelihood of each of the persons associated with each of the PIDs to be using the device associated with a MAID at a given time. The graph is constructed by a machine learning model t...