ALEXANDRIA, Va., June 6 -- United States Patent no. 12,284,282, issued on April 22, was assigned to LiveRamp Inc. (San Francisco).
"Client-side device bloom filter mapping" was invented by Ian Meyers (Berkeley, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Targeted messages are sent from a server to a client device through an app installed on the client device, but which operates without sending any personal data from the client device to any remote device. Bloom filters are created from data about the target audience and loaded in the app. User logins are resolved against the Bloom filter to targeted messages based on user identifiers. In this way, the processing to deliver a targeted message is per...